Introduction
White label branding or private label branding is an emerging business trend that offers lot of value addition compared to traditional business approach. Today, we witness the business proposition that lean towards having low risk, low cost and that offers competitive margins, along with the promised business growth, brand building, and flexibility on portfolio expansion.
White label branding, help brand owner to focus on increasing the brand equity, strengthening the brand itself and marketing, While the manufacturing/production is managed by the principal. This phenomenon not only, is saves lot of investment for having an own manufacturing but also gives the flexibility to expand the range through various different manufacturing partners.